Running a startup is definitely not an easy job. First of all, seeing how your business is still in its infancy you have too many obligations on your plate. For instance, there is an office that needs to be arranged, people that need to be hired, trained and organized, and the equipment that needs to be bought. Aside from this, you also have to establish a network of contacts, make a solid logistics foundation and, of course, make sure that cash keeps coming your way.
Unfortunately, each of these tasks on their own tend to be quite overwhelming. This is why most managers first focus on providing their teams with everything they need in order to perform at 100 percent of their capacity. Luckily, this can be achieved with the help of technology and here are five ways for you to do so.
1. Hiring remote workers
The first great idea on this list is hiring remote workers. The benefits are numerous –the most prominent two are thatyou get a much larger talent pool and that you can now consider having a much smaller office. Also, seeing how these remote workers usually operate on a performance pay, they tend to be a highly cost-efficient workforce. Still, many of you must wonder why is this gaining so much popularity in the last few years? Well, today there are so many reliable project management tools out there. Additionally, with the help of Skype conference calls and numerous cloud services, it will be almost as if these people were actually working from down the hall.
2. BI platform
Another great problem that new business owners usually have is the lack of experience in the industry. You see, the thing that some of the most experienced business owners like to call gut-feeling is actually a subconscious analysis of previous experiences (data). Today, however, this discrepancy in experience between industry newcomers and veterans can be mended through the notion of BI (business intelligence) software.
Its job is to retrieve, analyze, transform and then report to its user. In other words, it uses tons of unrefined data and interprets it in a way that allows you to use it in a real-life situation. Doing this job manually would require a huge team and probably wouldn’t even yield satisfactory results. Finally, your choice of the best business intelligence software is indeed great and there are several great platforms you can choose from.
3. VR and AR marketing
In 2017 everyone is just crazy about virtual reality (VR). Not only does VR marketing allow your company to create more persuasive advertisements, it is quickly being included in every single aspect of the digital world. For instance, it’s becoming a vital feature for every video processing or game developing platform. Still, in order to enter such an environment, you need to equip your team with hardware capable of handling it. We are talking about i7 processors and NVidia GTX 1080 Ti graphic cards. Sure, this might be a bit over your business requirements, but such a purchase can ensure that you are up to date with any upcoming platforms as well.
Aside from this, these days, AR (augmented reality) apps are becoming more and more popular, which means that including one into your marketing efforts might be a great idea. The best example of this can be seen in the last year’s phenomenon of Pokémon GO, which, although short-lived, had the entire world in a trance. Another example of this is probably Snapchat, whose filters brought a proper revolution into the world of social media. Trying to recreate something similar in your own efforts might just result in great success.
4. HR software
Whether to hire an in-house HR or to outsource it is one of the greatest dilemmas of most starting companies. On one hand, this is a vital function that is best done by someone close by, but on the other hand, not many startups can afford hiring an entire department. Luckily, finding the right HR software offers a solution to this problem. This way, you could hire a single HR representative and, with the aid of this software, trust them to do the work of an entire department. This way, you don’t have to keep more than one HR member on your payroll. However, everything you save on the team, you’ll have to invest in a premium HR software. Either way, aim to get the greatest cost-efficiency out of this deal.
5. Backups, backups, backups
Finally, everyone who runs a business in the digital environment knows just how easy it can be for you to lose all your relevant data. Unfortunately, such a tragedy could have long-lasting effects on your company and cost you weeks and even months of work. This problem, however, can be solved in several ways. First, you can make physical backups on your HDD. Once you run out of space, you can simply purchase a new one. At this moment, their price is more than affordable, especially when compared to the risk of losing invaluable business data. On the other hand, you could also opt for storing this data on the cloud.
The best thing about these five tips is that they offer you a solution to problems your startup probably faces on a daily basis. In this way, they help you save time, effort and money, aside from allowing you to make a data-based strategy for your business. In other words, they give a startup that uses them a competitive edge against their much bigger counterparts.
Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.