Everyone always reads about overnight success stories, where low end projects starting in grandma’s basement, turn into Fortune 500 companies publicly traded on the New York Stock Exchange. It’s getting harder and harder for companies to reign prosperous and in a very competitive marketing industry, businesses need to think differently. Growth hacking is the commonly used phrase to describe marketing creativity that incorporates all aspects of a business’s practices. From developing, product integration, and overall brand expansion, Growth hacking can be that key to propel your business into success story status!
What does it mean to be a “Marketer” in this day and age? Well, it used to be quite simple. A marketer would be designated a physical item to sell to the public, while in the process of gaining brand recognition. However, today marketers are being asked to simply do more with their work and even their job objectives have altered. Marketing is now almost hand in hand with developing. If you go to any Digital marketing agency they’ll tell you the thought process is different, where now a marketer is asked to think of new innovative ways to achieve goals. Some of these ways often implementing themselves within software and online media.
This is where the term “Growth Hacker” comes to play. A growth hacker is someone whose main intention is to grow their company’s respective user base, tapping into the mixes of brand, data, and marketing. The end goal of a growth hacker is to develop a marketing machine that reaches thousands, if not millions, of customers on its own. Businesses are seeing this trend of ingenious ways to implement marketing techniques and are now beginning to invest more time and money into the process of growth hacking. Converting traffic into consumers is a tricky process, so here are 5pieces of advice every business can take with them regarding this strategy.
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1.Content is Crucial
Content can almost be thought of as the building blocks of a successful campaign. Whether it be to just build brand awareness or to start a marketing campaign, all roads come from relative and interesting content. Making people intrigued by the articles, pictures, blogs, journals, etc. that your website produces, can in its own right hack development of a brand.
The title of what you’re posting, makes that initial interaction between your work and consumers imperative.Copyblogger.com says that on average8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. People see a title as a hint on whether or not what they are going to read will be interesting. If the title doesn’t catch the attention of the public, the content will never be read. Once you make your headline memorable, make sure what you’re posting is relevant! Consumers want to read about things that are gripping and that don’t feel like a waste devoting their time to. People like reading about story-lines, tips and guides for improvement, and current popular trends, so revolving your writing ideas around these will prove to be advantageous. Making sure the content that you deliver, can easily be shared is also a major point. The idea behind hacking is to try to generate consumers without you doing the actual work of building the base. Having buttons like “Share on Facebook” or “Post on Twitter”, can allow your posts to spread like wildfire. This leads to the next point:
2. SEO is the Hacking King
Internetlivestats.com states that Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. These numbers are pretty staggering to comprehend, but one inference can be made from it; the need to generate attention to your company in this sea of online traffic is vital. The answer to this? Search Engine Optimization (SEO).
SEO is that gateway that allows your company to be seen to the public. This case study by Aumcore, is a perfect example of how a business can fully integrate search optimization growth hacks with help from a digital marketing agency. One important part of SEO is how well you utilize the right targeted keywords on your website and in external content being published across the web for valuable back-linking juice. Finding keywords or words that best describe your business, is the first step in growth hacking your marketing outreach.
Keywords that are relevant to not only your brand, but to trending consumer topics, is essential to put in the content you are posting. Putting keywords in your blogs, articles, titles, etc. can allow people to naturally find your business on search services without having to spend a ton of money on paid advertisements.One more hack, is referencing other work from different brands/websites to your online content and linking your work on different channels as well. Enhancing your content in this way allows your copy to see more of the internet, thus making it more accessible to consumers.
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3. Social Media Frenzy
Building relationships with new customers isn’t always easy. As a company that’s either selling a good or service, you don’t want to come off as being a pushy or needy salesman. Social media can be your company’s best friend when it comes to building a customer base and retaining it.
Social media channels allow you to connect with consumers and engage with them on intimate levels.One digital marketing agency explains how utilizing social media to gain a strong following helps you connect with your audience and increase brand awareness. Visibility is a key part in that outreach and can keep the public involved with your company’s actions.
With Facebook having 1.71 billion monthly active users, there’s a good amount of people your brand can relate with. Facebook allows your business to show its personality. Through uploading photos/videos, back linking to blog posts, and writing updates, there is an abundance of ways you can connect to your consumers.
Twitter, which has on average 313 million monthly users, allows you to connect with your followers tweeting information regarding your company, relevant news articles, and just about anything that can attract customers.
Instagram, which is the third part of this three-headed dog, has on average 500 million monthly users, and allows users to post photos/videos to connect with other people, largely on a more personal level.
What all these have in common and the main hack of social media, is that customers on social media can do the work for you. The meaning behind this is that through sharing, replying, liking, retweeting, etc. brand awareness for your company can and will grow organically over time. If people like what you have to offer, their friends will know too, and so will their friends…The list goes on!
4. Customer Referrals
A major hack people often forget when it comes to increasing a customer base, is by having a referral program. Referral marketing is basically the promotion of products or services to new customers through word of mouth. This can easily be achieved by simply putting another box in at the end of a purchase order, that allows the customer to type in someone else’s contact credentials. You see it all the time in brands like Dropbox, which grants you an extra 1 GB of space per referral and with Uber, where users can earn extra ride money by inviting friends to join the app. There is a great amount of value that this form of hacking has to offer. First, if the service or good you have is exceptional; then the people who already have experienced it will want others to experience it as well. This creates an ongoing expansion of your brand’s customer base, without actually marketing to those consumers. Another perk is that the customer who’s already using the service or good will be more likely to continue to use it after receiving some form of reward for inviting friends.
5. Blend in with Already Successful Platforms
One of the easiest hacks any startup or newly developed brand can use to their advantage is to find a way to incorporate themselves with an already successful business’s customer base. Probably the most famously successful growth hack was with the online rent marketplace service Airbnb. The story behind their success, is that they found a way to have customers post their rent listings through Airbnb’s website on Craigslist’s website. Craigslist, at the time, was the premier forum for consumer-to-consumer advertising. Using their digital design services and knowledge in reverse engineering, Airbnb was able to successfully integrate their business with an already popular brand. This campaign allowed Airbnb to increase their customer base substantially and to have a kick-start for future success.
If your company can find a way to tap into an already popular source, it can provide that little push that’s necessary to gain brand awareness independently. Discovering consumer needs and then turning them into opportunity through piggy-backing off popular brands, will reign success for your company.
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You Are Now a Growth Hacking Genius
It’s so immensely important, that in today’s business world where every brand can tap into any market, that what you’re doing to encourage consumer retention, stands out.
Being different, thinking outside the box, this is what it takes to be that next success story!
Kristina is creative content writer for the digital marketing agency:Aumcore. She enjoys writing blogs and news articles about relative and exciting business trends. What interests her most is how the marketing industry is growing and intriguing technological advances that contribute to this path.