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StartUps

Marketing

4 Actionable Tips for Creating a Powerful Brand Identity

  • August 15, 2018
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For many businesses nowadays, branding is a way to stand out on the market. As a brand, your business is able to potentially outrun competitors and establish a more personal relationship with your target audience. However, branding your business isn’t easy and it requires a lot of effort from your part. The main reason is that you cannot develop a brand the way you think you should. Instead, a brand…

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Startups

5 Ways to Validate Your Startup Idea

  • December 4, 2017

One of the greatest problems with evaluating your own idea lies in the fact that you are extremely subjective. To you, a thought of a new product or a service…