When you start a new business, nobody is aware of your business. So, you need to analyse the relevant keywords that would appeal to the needs of your targeted customers. It’s no secret that startups usually have a limited budget when it comes to marketing. New businesses must find innovative ways to attract new customers. Well, there are numerous online marketing techniques available. But there are many reasons to choose Pay-Per-Click. Believe it or not, paid search can be an effective technique if done right. PPC is good for searchers, advertisers and search engines. Google rewards the highest-quality ads. The better your ads, higher will be the conversions. Marketers should understand that maximizing their PPC budgets can help them get the highest ROI (Return on Investment).
So, are you ready to apply PPC marketing for your startup? Let’s have a glance at some tips to go ahead with Pay-Per-Click marketing to boost your profit to a great extent. The world of PPC advertising is competitive and considering these tips will help you have a systematic and well-planned PPC campaign for your startup business.
Choose the Right Keywords: The cornerstone of any successful paid search campaign is keyword research. If you choose the wrong keywords, you may get clicks but no conversions. It is advisable to choose keywords depending on your budget. Keywords must be relevant to your advertised product or service. Picking long-tail keywords that are not highly competitive but not relevant can help you a lot in having a successful marketing campaign. You should spend 15% of your PPC management time to keyword research. Once you start doing a bit of keyword research every week, your Adwords account will get more relevant with time.
Use Negative Keywords: Using negative keywords can help to eliminate irrelevant clicks that unnecessarily waste your daily ad spend. Let’s say you’re a Miami bookkeeping software company, you might want to figure out a few terms people will use but you don’t want to pay for: accounting packages, free accounting software and others. People who are searching for those particular keywords will not trigger your ads this way. You can use Google’s Search Terms Report to find suggestions for negative keywords. It will help you know what people were actually searching for when your paid ad was triggered. It helps you to exclude irrelevant keywords.
Get On the First Page of Search Engine: Getting to the top of Search Engine Result Pages guarantees great targeted traffic to your website. Always remember, ranking in organic search takes months or longer. If you set up a Google Adwords campaign, you can easily get onto the first page of the search engine in a limited time depending on your budget. It is advisable to check Adwords tutorials if you’re a beginner before launching your Adwords campaign. PPC is really a fantastic technique to drive targeted traffic to your website in days. You can hire a professional pay-per-click marketing firm to get on top of search engine result pages.
Analyse Improvement Consistently: Successful PPC campaigns demands consistent experimentation. You need to analyse your results consistently. While analyzing your PPC strategy, try to figure out:
- Which keywords are providing the best results
- Which ads lead to higher conversions?
- Which headlines are providing the most clicks?
You can then compare the performance of different ads to get more conversions.
Write an Effective Ad Copy: Writing effective ads is important to PPC campaigns. It is advisable to use different versions of your ads to see which does the best. It will help you to maximize your ROI. Keep in mind that sending visitors from your PPC to irrelevant ad pages will disrupt sales and result in lower ad quality scores. So, match your landing pages to the ads effectively to increase their relevance. To make sure that all ads are high-quality, every ad should meet high professional and editorial standards. No extra spaces, no unnecessary capitalization!
Advertise Where You can Deliver: New business owners should pay attention to where they are targeting their paid search campaign. You need to use the location where you’re delivering your products or services. Let’s say, you’re a FinTech wealth management startup in US. So, you don’t need to waste money by bidding on ads worldwide. It is advisable to target that particular location only.
Keep an Eye on Your Competitors: It is important to keep a constant eye on your competitors to ensure you’re ahead of the game. First, you need to figure out the companies you’re competing with. Your competitors are also bidding on brand terms and keywords which lead to the bidding war just like you. It increases the CPC. You need to conduct analysis of your competitor’s impression, keywords, ads, landing pages, offers etc to understand the competition. Analyzing the ads of your competitor will help you see what your ads are missing.
Here is the process to analyse your competitor’s campaign:
- Define your competitors
- Assess how they are offering services to customers
- Optimize your campaigns based on the competitor analysis
Are you ready to start a PPC campaign? The great thing about paid search is that there are very few barriers in the beginning and you can set up your first campaign in just a few hours. Before you start, make sure that you acquire lots of information. Diving into a PPC campaign head first without enough information can lead to costly mistakes. Once you grab sound PPC knowledge, you can start a PPC campaign with Google Adwords. First of all, you need to research your keywords in-depth and select smart keywords, create your ad and set a low budget and analyse the results. PPC marketing is a great way to enhance exposure to your website. It increases your chances of noticing an instant growth in revenue. The tips mentioned above will surely help you gear up your startup business in the digital world. It’s the time to set up a successful PPC campaign.