It goes without saying that 2018 is a year of technological progress, online companies and digital marketing. Nonetheless, even in this day and age, there are certain offline marketing strategies that remain evergreen. By utilizing them in the best way possible, you can easily create a much more consistent and more diverse marketing strategy. With this in mind, here are five offline marketing strategies your startup can benefit from.
1. Distributing business cards
In the digital world, business cards are still a valid tool for business promotion, as well as a mean of personal branding. Nevertheless, in order to get the most out of them in 2018, you need to make sure you include your email and information such as your Skype address, if you use it as one of your main tools of communication. This way, you will send a message that you are an old-school businessperson that is still mindful of the time they live in. Furthermore, in some cultures, not handing out a business card during an interaction is considered rude and the fact that you don’t have one in the first place is not a valid excuse.
2. Speaking at events
Blog posting is a great way to demonstrate your prowess as an expert and a businessperson, yet, speaking at real events can do wonders for your industry recognition and networking efforts. Apart from being able to captivate people with your knowledge, presentation skills and showmanship, you will also be able to gain some followers/potential customers by strongly relying on the power of your body language. A high level of charisma is something that can be quite contagious and it is definitely something that can be learned, even practiced. This way, you will be able to summon and use it at your behest.
3. Promotional products
In order to attract people, you have to offer something of value. In the digital environment, an example of this would be interesting or educational content. In the physical world, things tend to be somewhat simpler than that. In fact, you can resolve this through the use of promotional products. Notebooks and mugs with your company’s logo on them are always a sensible choice. In other situations, you can turn to promotional clothing. This way, every single person wearing it becomes a real-life moving billboard. This doesn’t even have to breach your budget, especially if you use the feature of bulk t shirt printing.
4. Sponsor a community event
In a situation where the core of your audience comes from your local community, you can do your best to try and sponsor a community event. Apart from being a great way to give back, this is an incredible way for you to demonstrate your commitment to the neighborhood that both your customers and your startup belong to. This too can be an incredibly effective method of networking, if utilized properly.
In the era of spam emails and chatbots, it is good to know that there is a real person on the other end of the line. Needless to say, this is something that telemarketing excels at. Sure, a lot of people hate the idea of making or receiving cold calls, yet, this can be particularly effective when it comes to B2B interactions. Moreover, you also need to keep in mind the fact that about 80 percent of sales require five follow-ups, which means that endurance is the name of the game. Luckily, with the right amount of data on your side, you can achieve quite a bit.
At the end of the day, in order to make sure your startup is on its path towards success, you need to get one myth out of the way. This misconception is the false presumption that offline and online marketing are, for some reason, mutually exclusive. In reality, something completely opposite is true. Only when coupled together can these two aspects of marketing be able to unleash their full potential and give you the results that you always hoped for.