There are great opportunities to use social media for marketing, product development and sales. It is cheap, efficient and environmentally friendly. However, it requires consistent work, great planning, and a powerful strategy to work according to.
In this article, we’ll share 7 powerful tips to help you succeed with social media and learn how to leverage it as a marketing tool that will bring marketing benefits to your business.
Why should you invest in social media?
Marketing on social media is an advantage for many new businesses because it is an easily accessible channel. Anyone can use social media, no matter budget or business type. Social media is a quick and easy way to get attention to a product and business- if you can convey a message that users find appealing, engaging, and want to share. It can also be an economic advantage. If you only use your existing network then it’s completely free. Social media marketing has proven itself able to generate incredible marketing results, but it’s important to remember that social media is just a marketing tool, and like all tools, a tool is only effective if you know how to use it properly. Let’s dig into the 6 ways to use social media to gain marketing benefits from it.
1. Determine which channels you want to appear in
To succeed in social media it is important that you are where your target audience is. Examine where your audience exists and spend time on social media and be active on those channels. Be active on the platforms which your target audience uses the most and use them to reach them. Have in mind, though, that it is better to have .a few active accounts than a bunch of inactive. This is why it is important that you don’t spread yourself too thin, but more so choose channels based on your resources.
Few companies have the knowledge or resources to be champions and to dominate all social media platforms, and frankly, it’s not something you could strive to do either, because as mentioned, not all platforms will be relevant to your business. Make a thorough analysis of what your customers and prospects are and what social media are most likely to use. It’s better to be on one or two platforms and be really good, than being on multiple social media and doing it half-ass or doing it well but not be able to reach your target audience because they just aren’t on those platforms.
You will get better effect if you focus your efforts to one or two social media where most of your customers and prospects are located, for a dialogue with them and learning how to communicate with them
2. Focus on building brand
Keep your company’s graphic profile consistent on social media. It provides an extension of your brand, which makes it easier to associate the posts with your company. Upload a profile picture with your logo and register your company name in all different channels. It is both brand building and makes it easier to find you in search engines.
3. Update your profile in each channel
The initial image should suit your business and also be relevant according to season, promotions, and more to show that you are active in social media. Make sure the contact information matches each channel and that the links to your website work as intended. Make your social media profiles appealing, engaging, and most importantly up-to date. Think of your social media profiles as your storefront. If it’s not appealing, most people will just walk right past, but if they’re incredible, people will stop and have a look.
4. Write about topics you master
Treat topics that concern your industry and which you have expertise and knowledge in. Doing this increases your company’s credibility while your followers expect to receive relevant and interesting content that is valuable to them when they follow you in social media. By talking about topics you know a lot about, you can establish yourself as an industry leader, and become the go-to brand for people, which, in the long run will help you sell more products.
5. Engage your followers
A crucial factor in succeeding in social media is commitment and engagement. Ask questions, discuss, inform about news in your social channels. Also engage in other people’s channels by commenting, liking, discussing and even retweeting posts about your industry. Remember that social media’s called social for a reason. you’re meant to engage and interact. Social media is not a marketing tool, it’s a relationship tool, so use it to build and strengthen your customer relationships as opposed to selling to them, because the stronger relationships you build, the more loyal they’ll become, and ultimately, the more products you’ll be able to sell.
6. Measure and evaluate your efforts on social media
If you never measure your results, how can you possible know what works and what doesn’t? How can you possibly know what results you’re generating? Most social media have good tools for analyzing and evaluating your results in real time, and there are several tools in the social media analysis market. Set clear goals for all your efforts and evaluate and analyze them continuously to achieve. See what results you’ve achieved, and consider what you can do to improve these results.
In order for someone to follow you, they need to get something out of it. That they think you inspire, give good tips, learn new things, make them feel involved or maintain them in some way.
There are a ton of ways you can provide value to your audience, but remember that providing value doesn’t just mean providing monetary value. Most of the time, it is perceived value – giving your audience something they want – whether that be entertainment, a good laugh, or a conversation.
Be social because social media is about creating and nurturing relationships. Be active, listen to, talk to your followers.
Social media by itself is free but it costs both time and resources. And that’s something you have to set aside to succeed.
Letting others see and comment may feel scary. However, it is required that you let the followers into your business by being transparent. On the other hand, you decide where you want to draw your limit, how transparent you want to be.
Lastly, create a strategy, because in order to succeed, you need to have a clear plan on how you’re going to do it. Also succeeding means different for all companies. To know if you just succeeded you need to set your own goals. When you agree, you get a receipt of how well it has been. It is valuable for you as well as for any management. To be able to show what the bet gives. A strategy will also help you to create relevant content.
About the author