One of the biggest misconceptions among entrepreneurs is that a small business means having smaller goals than if you were running a fortune 500 company or an international franchise. But, when it comes to achieving goals, no business is spared the hard work, planning, and optimizing needed for the top performance.
So, let’s take a look at how to achieve big goals, the ones you would face in a big company, but with your limited resources and by sticking to your small-business model.
Think big, act like the biggest
No matter if you have a local business, or you deal with international trade, the old “if you want to achieve big, you have to win big” philosophy should apply. And every win, big or small, starts with a solid, yet constantly evolving, business plan.
If you have a hard time determining the future of your company, setting up goals and designing strategies to achieve them, then you are lacking a proper business plan to get you there.
Your solution: write down your vision (where you want to be) and your mission (your purpose relative to the consumer) and then start writing down realistic, ambitious but attainable short-term, mid-term and long-term goals that will make your vision and mission a reality.
After you have your goals in place, divide them into strategies. Strategies define your global positioning, the routes you will take and the means you will use to achieve success. After you’ve defined the financial, marketing, and logistical strategies, start dividing every strategy into tactics.
Tactics serve as your more specific means of achieving goals, they are your concrete steps. Your tactics should be comprised of many tasks and mini-goals that you have to achieve every day in order for the strategy to work and your goals to be met.
Outsource and optimize for efficiency
Time is money. There is no truer saying in the world, and that should be your most motivational saying in the world. That is why you should face the problems of efficiency and productivity both early on and head on. If you are having trouble managing your inventory, getting the paperwork ready, managing your online customer experience, or you simply don’t have the logistical tools needed to run a time and cost effective business, then you should consider outsourcing specific areas to freelancers and auxiliary companies.
Your solution: Expert freelancers can be employed at staggeringly affordable rates, and they would save you both time and money, while delivering results you only dreamed of. You can find freelancers for every industry, whether you need a personal assistant or someone to create your content.
On the other hand, if you need to boost efficiency in all areas of your business, whether it’s acquiring paperwork or getting your large freight shipments through customs, you should follow the lead of every successful business in the world and acquire a customs broker to help with all the things going through customs.
This solution will not only save you money, but will relieve you of the stress that large shipment handling presents and make customs transitions just a breeze in your daily schedule.
Be a problem solver and create a company culture
Most small businesses often make the mistake of slacking off compared to their more successful competition, and not to mention compared to bigger companies. The need for effective and quick problem-solving becomes imperative in today’s fast-paced world if you intend to create an effective environment for sustainable growth.
Additionally, having a specific, thriving company culture will not only help your employees create an emotional bond with the company, but will also increase productivity and efficiency across the board. Most businesses get overwhelmed with problems related to paperwork, production, and monetary growth. They overlook the fact that it’s the negative company culture that is making the company’s progress stagnate.
Your solution: There are many ways you can boost your response time and become a fast thinker and problem solver. Invest your time in courses and lectures, read books relevant to the subject matter and practice. Test yourself by limiting the amount of time you have to solve a single problem. Start with an easy task and make the most effective solution in a short amount of time, preferably seconds. Move onto the more demanding tasks, and start making smart, fast-paced decisions on the job.
Secondly, being a problem solver directly correlates with nurturing and building an efficient, positive company culture. By demonstrating a disciplined work ethic, people will trust your decisions, feel able to rely on you as a leader, and will follow in the footsteps. Boost employee efficiency further by keeping track of their work, promoting teamwork, and common goals, as well as having the time to devote your attention to each individual’s problem.
With these straightforward guidelines at your disposal, you will have no problems in achieving top goals in a small company. Besides, you will have the confidence to dream big and achieve even bigger goals because you finally have a concrete way of overcoming greater challenges that come with success.