I hope everyone believe in the first impression, Personal or Business, whatever it may be, the good impression at first sight is considered to be a great luck.Especially with the business, the first thing everyone sees is your company’s or business “LOGO”.
Why having a Good Logo is necessary?
It’s mandatory that you have a good logo for your business to improve the brand and the company’s name, apart from that it plays an important role in attracting your customers and bringing more traffic.
Assume you see an eye catching logo on ads or any promotional products? What would you do? You really get attracted to it, click the ad to see more details about it. I hope all agree with the point. Giving attention to your logo is very important as they are the ones which represent your business as well as provide the complete brand.
How to Create a Logo?
While creating a Logo, you need to be keen in designing, as they represent your complete business altogether. Here are few tips you can follow while designing your Business Logo.
Not Being Generic
The important point in designing a logo is to be simple, clear and easy to understand, your brand will not be much popular if you are going to create a new business, or you might not have much budget for advertising, so it’s mandatory that your logo is conveying clearly about the focus of your business. Your logo need to be in such a way that it connects your customers and purchase the products.
Graphic, Iconic and Typographic elements are the major elements for withstanding and derived as the basic structures for designing your business logo. After the graphical icons, typography in the logo design is necessary for representing your brand name. The typography is important to know whether your business is elegant, common, futuristic, whimsical or established.
How to use your Logo?
Your logo should not be full of explanations, you can use any icon if your business is based on the media, the customers or viewers should just look up your logo and identify that your logo is related to media. Before designing the logo, know how you are going to represent your logo in midst of other popular brands, how your logo is going to fit the future projects and much more.
Your business will have business cards, uniform, will be represented in social medias, in vehicles, signage and at many areas, will your logo fit at all requirements? Think of it before you design.
While considering the stationery or business cards, think how your logo is going to look on the cards as they have many designs like rounded corners, two sided cards, one side cards, paper cords etc. In your business vehicles, will the logo fit your trucks and deliver your brand message to all the viewers?
Employees uniform will have your logo, so whether it would be perfect for your employees, take web designing, your website will integrate your brand just by its architecture, so think how it will be used before finalizing the logo design, you can use the logo on your social media to announce your customers and other viewers about your logo.
Colors in some Popular Brand Logos. Their history behind
Color plays a major role in your Logo. Do you know that each color used in LOGO represent some business natures, let’s have a look about the colors of some brands and what they represent.
Here are some of the logos of the famous brands and websites, the reason behind their logos, how they become popular.
Amazon.com is a an online retailer store which was incorporated in 1994 was a tiny online book store. But now, Amazon is a billion dollar company that sells millions of products all over the world from DVD’s to sports equipment’s.
During the starting stages, Amazon’s logo was completely different from the present one. A translucent “A” which described the Amazon’s earth’s biggest bookstore. The background behind the A was complete water texture.
In 2000, the logo was made short and they included the web address along with a white background and yellow arrow below the words from A to Z. By 2002, Amazon created the present logo, they just added “and you’re done near to the arrow mark.
The logo is extremely attractive and effective, people around the world recognizes the logo now and they believe that the company can spend dollars for the brand recognition. The A to Z determines that people get anything they need from the online seller. The A letter in orange represents creativity, warmth, energy, enthusiastic and determined which indicates the company is cheerful, friendly and executes every step with a lot of creative steps.
Casino.com is an online casino who offers hundreds of video slots and casino games. This brand is owned by Mansion Group since 2007 and from the beginning their multi colors logo contains a perfect mix of white, black and orange.
Their black theme indicates seriousness, exclusiveness and elegance, most of the luxury company products use this color in their brand logo for their glamorous look and for showing their company is well established and reputed company. The orange represents creativity, warmth, energy, enthusiastic, while the white letters represent purity and equality.
The written words “the only place to play” provides the user about “what type of online seller” they are. The multi-color indicates that they create eye catching, creative and fun games for their users.
The logo includes their website so that users no need to search for their website in search engines, the logo provides the complete details and they offer selected range of games and promotion.
McDonald, a famous fast food restaurant is being the most popular in the world and they have the best logo which explains the real fact behind them.
Maurice McDonald and Richard brothers started this McDonald in 1940 in California and they started serving barbecue, they did not have even fries and burgers too in their menu. In 1948, they renamed as “Speedee Service System” this logo was indulged with text and cartoon for spreading the people about what they serve.
Later they changed the logo to a complete cartoon which indulged multi colors and the name, this was eye catchy and easy understanding concept. T
In 2003, Heye & partner GmbH changed the logo “i’mLovin’ It’ along with the English language phase introduction, at present you can find their logo in different size and shapes travelling around the world. Every logo will include a stripped back yellow arches as a common and official motto. The yellow color indicates optimism, happiness and friendliness and they tend to be positive in the actions they perform, perfect for grabbing your customer’s attention for conveying the happiness.
Foundation needs to be strong for any company or logo to become popular. Once the customers are looking at your logo, they should provide the reasonable and perfect expectation and your logo is going to act as a hub that sets a static brand message.
Decide which font you are going to use for your LOGO, font is mainly referred to represent the visual style. There are three different types of font style you can use.
Serif Typefaces: you can find tiny tail at the end of stroke. For eg Times New Roman, use this for a great traditional and comfort.
Script like Typefaces: This would look like a calligraphy, use this on your logo to represent creativeness and Enthusiasm.
Sans Serif Typefaces: you won’t have any flourishes or tails and this is used for representing clear, modern and clean business natures.
Ready to create a clear, eye catching and embarrassing logo for your Brand or business? Hope you are clear in doing it. Creating a good and informational logo that says exactly about your brand type will help in improving your business.
Simple, clear and strong design only can help you in achieving the success, experiment the fun, features and other representatives before you finalize your logo. Come up with various styles of logo designs and then choose the best and opt one for your brand with your team’s consultation.