Every company wants to explore markets in different geographical locations to bag a chunk of the $42,065 Billion USD international trade and services that are traded across the borders. The target market in different geographical locations speaks different languages. All you need is to cater them content that they can read and understand. There is a popular saying, “ Can’t Read, Won’t Buy. Thus it goes without saying that the content must be in the language that they speak, read and write.
Almost 70% of the Internet users are not English speaking. The other languages that are popular on the web today are Spanish, Chinese, Arabic, Portuguese, Russian, Malaysian, Indonesian, Japanese, French and German etc.
North Africa, the Arabian Peninsula and the Middle East is together knows as the Arab World. Arabic is the official language in a total of 25 countries from the Arab World. The total GDP of the Arab World is more than $7.695 trillion USD. The countries are Algeria, Bahrain, Chad, Comoros, Djibouti, Egypt, Eritrea, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tanzania, Tunisia, United Arab Emirates and Yemen. In addition to that there are countries like Iran, Turkey, Niger, Senegal, Mali and Cyprus where Arabic is either a national language or recognized as a minority language. Arabic speakers are also spread as migrants in various parts of the World like Brazil, Northern Europe, Central Europe, the United States and the Southeast Asia. There are approximately 313 million Arabic Speakers in the World. The penetration of the Arabs in the Internet is approximately 43.8%. They read, write and speak in Arabic. To reach out to this vast size of audience and convert them into customers companies need to translate their websites and other marketing materials into Arabic. You can find many translation companies to get the website translated into arabic. Your best bet is to choose a translation company in dubai which is affordable and offer high quality services.
India is a vast country and the number of languages spoken in India is 122. India is a big economy with a GDP of $88,081.13 billion. Number of Internet users will be 627 million in 2019 and it is also reported that more than 90% of them will look forward to reading content in their own languages.
Companies are availing translation services to reach out to the vast multilingual audience in India.
Africa is the second-largest and second-most populous continent of the world with a population of more than 1.3 billion people in 54 countries, that is 16% of the human population on Earth. The fast-growing population and markets in Africa is a reason why many businesses in other parts of the World are interested in venturing into African countries. There is a big gap in the demand and supply of goods and services in Africa. The high scope of business in Africa is due to the fact that demand is higher than supply. The total GDP of Africa is nearly $7 Trillion USD and the average annual rate of GDP growth is 5.4%, which is an exceptional figure of GDP growth in the world economy as a whole.
The 11 most spoken languages in Africa are Swahili, Amharic, Yoruba, Oromo, Hausa, Igbo, Zulu, Shona, Portuguese, French and Arabic. To grab markets in Africa companies need to have their marketing and other documents translated into these languages.
The scope of multilingual content marketing is profound. Translation industry will continue to grow and will help businesses grow by leaps and bounds in newer markets.
Dr. Dipankar Kundu is the owner of Dar Al Marjaan Translation Services. He is an author of various books & blogs on topics related to Language & Linguistics, Content Development & Marketing, AI, Web Development & Social Media Marketing.